Athens Neurological Associates ad
These concepts were developed from the ideas and client suggestions discussed in our meeting, including:
- Open feel, whitespace
- Modern feel that previous designs
- Alteration of provider photo to correct for:
- lense distortion
- wash out
- reduce reflections on table
- compensate for shadows on faces
- correct for fluorescent lighting on skin tones
- replace Dr. Wimpey's head with one from another photo (half blink)
- correct vertical distortion of the left side of Dr. Novey's face
- correct horizontal stretching of Dr. Pitts
- fill in books to fill empty shelves
- ad visual depth to the shot by reducing red tones of books to visually "push them back" behind the providers
- correct details (crooked name tags, open labcoats, distracting color areas on blouse, etc) Note: Not all changes seen in comps but would appear in final concept.
- Also included are some examples of other photography consistenent with the copy of the ad
Please click the thumbnail for the larger images.
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Provider Photo Before and After (low resolution comp - original is print quality)
Before
After
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Alternative Photos for future projects
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